I’m going to make this post short and sweet but with enough gun powder to punch you right in the face. The bottom line is that if you don’t have any idea how you are going to promote your video production company today, you better figure it out. Your competitors are thinking right now about how to make their dreams come true and they might even be reading this post the same time you are.
If they are unsure, then how can they help you create your video content so that it will increase the chances that your online viewer will call you and not your competitors?
Talk to your attorney about how to structure the agreement so that it is binding in your state. The freelancers who are uncomfortable signing this non-compete are not the ones you want working for you anyway. You want people working for you that will depend on you to bring them more work. The ones that want to steal your clients have no business stepping foot on any of your shoots.
A video testimonial is better. Ok, the trust may not become much better, but at least to be able to see and hear a real person giving the testimonial can be more favourable. You can sometimes see video testimonials after a seminar for example. Members of the audience talk about how they found the event.
Search engines are the lifeblood of the small and medium-sized business, so a slick video production for your homepage is an essential tool with which to inspire visitors…and convert them into customers. James Brown, Production Manager of San Diego video production company EPIC Productions, offers 6 tips for making a dynamic web video that extends a ‘virtual handshake’ to potential customers.
If you do decide to let the professionals in, always visit a reputable animated explainer video that has experience in corporate work. Skylark Media Group offers a range of video styles from animation to drama to client testimonials. We work directly with companies wishing to create promotional video or alongside the learning and development department, helping to introduce video in a training programme.
A. Sometimes. There are many good production companies throughout the world. Even in small communities. There’s a difference, however, in video production and business/industrial video production. There’s no magic in producing a good looking video. What’s more difficult is producing a video that sells a product, service, or viewpoint.
Obviously, you can’t run a video production company without upgrading your equipment and software when absolutely necessary. I just hope that this article has given you a reason to only upgrade when you are 100% sure you can no longer squeeze a reasonable profit margin out of the gear you have now. Training yourself to hold off on spending large sums of money for as long as possible will help to increase the financial strength of your video business as well as improve your skills as an entrepreneur. Both of which will accelerate your success!