As a business owner, I get phone calls all the time from companies that claim to provide online marketing and search engine optimization services. Often they say they’ll get my website to the number one listing on Google! Interesting I think to myself. Have you bothered to check where my website is currently listed on Google? Silence… Then they start talking a mile a minute about how they can get my website listed first on Google. Really, I say, for which key words? Silence again. Then I ask again “Have you checked my website ranking on Google?” By that time, I say thank you and hang up the phone. I just figure it’s another SEO scam.
Competition Analysis. In order to beat your competitors you need to know their strengths and weaknesses. A trained robin ooi will carry out a detailed research of your competitors websites. This information will then be used to make sure that your website foundation is better, stronger and more endurable than theirs.
Determine what keyword(s) your web page needs to rank for. This is done with keyword research with a program like Ad Words Analyzer by Jeff Alderson or Overture’s keyword tool. Find out what keywords are being searched the most each month in Google and Yahoo, then try to optimize for them (or the less competitive terms if it makes sense).
The half part of search engine optimization is about building keywords rich content. Actually, content is king! The challenge is to incorporate your keywords rich content in a natural way. This is one of the main part of your SEO process. This is why it is so important to do it while you are designing your web site.
Does your company require a good number of graphic designs for various needs such as brochures, print ads, posters, and also for online promotion? Then a graphic artist is what you need to work for you full-time. Should you go ahead and hire one? Maybe, if you can justify the added expenses. But if you want to save yourself the trouble of doing human resource work, you can simply contact an outsourcing company that specializes in providing graphic and design specialists to small businesses.
Critical note! Do not use search engine submission software to submit the website. Google’s terms of service clearly state that this can be a violation. Most high quality search engines like google will see this as spamming the site and penalize you for it. These products are good for working on your page, they’re not great for actually performing the submitting. You will find that the path to inexpensive search engine optimization, as well as seo consultancy optimization, offers no brief cuts.
The first thing to look at is your website’s URL. If you want to rank for your service (ie: Search Engine Consultants), then you need to have that service in your URL. However, if you’re an established brand and wish to use your company name (ie FirstFound), you should add that to your URL. Having a good, keyword rich internet address sets you apart from the competition and puts you well on the way to SEO success.
With just a little bit of research you can find a great deal of information about any prospective SEM company you’re considering working with. When you’re having SEO trouble it can make all of the difference to speak with a search engine optimization consultant who knows the ins and outs of succeeding online. Don’t move too quickly as research is key, but also don’t procrastinate as your rankings cannot improve by themselves.